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Amplifinity Product Redesign

Web Design & Development

Redesign of the Amplifinity Product for a new audience and improve sales. Achieved via writing new LESS / CSS, rewriting and improving existing CSHTML, creating new raster and vector-based assets, designing and implementing a new color palette, and both sourcing and implementing stock photography to bring more personality to the product.

Role: Front End Designer and Developer
For: Amplifinity
Date: 2016
Link: Amplifinity on LinkedIn
Amplifinity Referral Platform - Main Dashboard Redesign

Dashboard, redesigned. New mega nav treatment. Photo-based masthead with icon. New color palette. Improved data visualization.

Amplifinity Referral Platform - Settings Redesign

CMS Navigation, redesigned. Removed table in favor of descriptive containers that animate-in on pageload, and increase in size with subtle shadow on hover.

Amplifinity Referral Platform - Advocate Profile Redesign

Advocate Profile, redesigned. Improved quality of referral icons, new color palette, improved data visualization.

Amplifinity - Original Dashboard

Dashboard – original state, pre-designer. Awkward use of space, poor selection of default data visualization options. Unexciting page.

Amplifinity - Original Settings Panel

CMS Navigation – original state, pre-designer. Too monochrome, and tabular layout did not lend itself well to descriptions of sub-sections.

Amplifinity - Original Advocate Profile

Advocate Profile – original state, pre-designer. Awkward use of space, ugly referral icons, inconsistent color palette.