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Edge Delta

Creative Direction Web Design & Development

During my time at Edge Delta, I acted as Creative Director and supported the Go-To-Market team by building out and leading an in-house team of artists, designers, and videographers.

Our team conducted extensive competitive research and focused on developing a brand whose voice, tone, and visual identity would stand out in the marketplace, choosing a “World of Science” theme and space exploration analogies as storytelling tools to clearly and enthusiastically communicate the value that our highly-technical observability solution provides. We dubbed our brand persona "The Enthusiastic Educator," adopting a tone akin to a celebrity astronomer or a charismatic professor who addressed their audience with excitement, enthusiasm, expertise, and humility, helping them understand something new that was technical and complex in a down-to-earth way.

Our biggest project was redesigning, rebuilding, and launching a new marketing website from the ground up, paying special attention to performance, accessibility, scalability, and content management, as well as top-of-funnel lead generation and search engine optimization. The previous iteration of the website we replaced had poor search engine optimization and no content management capabilities, requiring developer intervention to make and deploy simple content updates.

In addition to the website, I directed and collaborated with my team to produce numerous print and digital assets, video content, and other promotional pieces for both internal and external consumption.

Role: Creative Director
For: Edge Delta
Date: April 2022 – October 2023
Link: Edge Delta Website
Edge Delta Website - Homepage

Homepage

Edge Delta Website - Pricing Page

Pricing Page

Edge Delta Website - Case Studies

Case Study Index

Edge Delta Website - Case Study

Single Case Study

Edge Delta Website - Video Index

Video Index

Edge Delta Website - Video Page

Individual Video Page

Edge Delta Website - Blog Post

Blog Post

Edge Delta Website - Events Calendar

Events Calendar

Edge Delta Website - Event Page

Event Landing Page

Edge Delta Website - Product Signup Page

Product Signup Page

Edge Delta Website - Report Landing Page

Report Landing Page

Edge Delta - Report Mockup Graphic

Report Cover Mockup Graphic

Edge Delta - Report Interior Mockup Graphic

Report Interior Mockup Graphic

Edge Delta - Product Video Shoot Behind the Scenes

Product Video Shoot Behind the Scenes

Edge Delta - Product Video Shoot Behind the Scenes

Product Video Shoot Behind the Scenes

Edge Delta - Product Video Shoot Behind the Scenes

Product Video Shoot Behind the Scenes

Edge Delta - Horror Movie Poster Spoofs

Horror Movie Poster Spoofs

Edge Delta - Horror Movie VHS Box Art

Horror Movie VHS Box Art

Edge Delta - Horror Movie Tradeshow Booth

Horror Movie Tradeshow Booth

Edge Delta - Valentine's Day Cards for DevOps Engineers

Valentine's Day Cards for DevOps Engineers

Edge Delta - Report Cover

Print Case Study Cover

Edge Delta - Report Interior

Print Case Study Interior

Edge Delta - Report Interior

Print Case Study Interior

Edge Delta - T-shirt Design Mockup

Shirt Design

Edge Delta - Hackathon Sticker Design

Hackathon Sticker Design

Edge Delta - Poster Design

Poster Design

Edge Delta - Poster Design

Poster Design